At Tania-Tapel we concentrate on ethnic marketing to ensure our clients get the best out of us. The practical theory of marketing remains firmly the same but being Asian has its own set of implications in industry. Cultural differences show themselves in many ways, including the personality of your company and the way you do things.
Marketing – what does it all mean???
This can be anything from marketing your product launch, corporate hospitality occasions to a marketing plan of a brand new product range.
Implementation of all campaigns would be discussed thoroughly with clients. A brief would then be assembled as to the understanding of the client’s requirements. The following criteria need to be thought about extensively to ensure the marketing strategy is right for a particular product:-
- Design of product, packaging and name
- Pricing
- Distribution methods including direct marketing and selling
- Communication through advertising, public relations and sales promotion
Customise your promotional material to appeal to the greatest need. Then, multiply your results by defining several other niche markets and slanting your promotional materials to appeal to the biggest need of prospects in each market.
At Tania-Tapel we have helped all types of businesses achieve specific objectives by implementing a marketing structure in the organisation. Marketing yourself professionally is an invaluable asset for the long term objectives you may have.
Ever wondered what makes the Tania-Tapel team so talked about….
- Clients are our most important partners
- Promote an ‘elite spirit’ in everything we do
- Voted Best Wedding Planner 2008 winners in the prestigious UK Wrapit Wedding Industry Award – National Winners
- Honesty, integrity, fairness and enthusiasm
- Creativity and advanced knowledge of specialist needs
- Mutual support, caring and respect of people
- Work within the culture of the business environment
Tania-Tapel Journal
Tania-Tapel Joins Olympics Minister to Vancouver
June 2008 Anita Patel, head of award-winning Leicester company Tania-Tapel Limited, has been invited to join an Olympics trade mission to Vancouver, led by Tessa Jowell MP, Minister of State for the Olympics and London.
Voted Britain's Best Wedding Planner 2008
Wedding specialists Tania-Tapel Limited have proved themselves to be top of the tree – having been voted Britain’s best wedding planners at the prestigious Wrapit Wedding Industry Awards for 2008.
Testimonials
Throughout the day you made it completely stress free for me and my family. I thank you from the bottom of my heart for making it my perfect day
Roshni & Karun Sharma, London, UK
Tania-Tapel have played a significant role in the development of our business into the Asian marketplace. Through their experience and professionalism they have helped us to secure key clients for our Events and Corporate Client portfolios, and we look forward to a long and profitable partnership
Gary Moore, Leicestershire County Cricket Club
