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Our direct experience of working both for and within media organisations tells us exactly how the selection process works, and exactly what the best approach will be for any company in any situation.

We understand how Press Releases can be structured and targeted to have immediate appeal to those within the media – from national to local titles and electronic broadcasters. We understand the delicate relationship which exists between the media – with its own special demands – and the huge number of businesses chasing publicity. And we have the direct media contact lists to ensure Press Releases are aimed at exactly the right people.

The right PR to the right person

Effective PR can deliver enormous results. A well placed article or report can reach and influence customers for weeks, months and even years after publication. It means the money you pay for PR can go much further than the more random costs for advertising. When used as part of a well planned PR and advertising campaign, the results can be spectacular.

A press release can be an effective weapon in the fight for media and public attention. However, you need to be sure that your business or product is appropriate for a release. A press release that isn’t truly newsworthy can easily end up sounding like a sales pitch, which can actually damage your company’s image with the media.

If you’re not sure your material is appropriate for a press release, ask us. Before directly sending your press release to the media, call us or send an email, explaining your business, and ask if a press release is the right tool to use. If it’s not, chances are we can recommend something that will serve you better.

How Public Relations with Tania-Tapel Helps Management?

• The publicity and promotional aspect paves the way for the sale of products or services
• Internal motivation is a vital factor which affects the bottom line by building morale, enhancing productivity and creating team spirit. It also helps recruit qualified people and retain them
• Public relations provides an early warning system by avoiding disruptions which may occur when a single surprise issue or unplanned-for social/political change arises
• Public relations provides a company with new opportunities because the people involved in public relations interact with more internal and external audiences than anyone else in the organisation. Public relations people have a conning tower from which to identify new markets, new products, new methods
• Public relations helps to protect the present position when a company is under attack
• Public relations helps to overcome executive isolation, something that can affect every organisation sooner or later. An inescapable assignment of every public relations practitioner is opening the eyes and ears of management to what’s really happening “out there”
• Public relations help organisations manage change, something they must do to stay competitive and efficient. But since change is threatening and often resisted, smooth transition through a necessary change guided by public relations professionals is a real money-saver

If you want Tania-Tapel to handle your public relations account we would welcome a meeting to discuss the finer details of your objectives for the following year. Call us now.