Help From My Friend
July 2002 – I get by with a little help from my friend by Ebrahim Patel, Vogue Beds Limited
It was a strange time for my business, I was being inundated by magazines, journalists ringing me for quotes, the classified section wanting to know what photograph needed to be in for this months issue and all I really wanted to do was to sell more beds.
I needed help. The way the business was expanding meant that it was gaining more publicity and I knew absolutely nothing about handling that kind of exposure, I didn’t have a marketing person or even an agenda to cater for this. But I knew a person who did.
I always find it hard to ask my friends for work related help, I’m far too demanding and from other peoples experience it can lead to “big time fall outs”. Well I was going one step further, I asked my close friend Anita Patel to work as a freelance P.R. consultant, to guide me through this maze of pleasantry.
I knew Anita, I knew how she worked, and I knew how dedicated she was with all the other work she did. But what I didn’t know was how good a job she would do for me.
My intention was to hire Anita and for her to take away the hassle of magazines ringing me all the time. But as soon as she was hired, she changed everything. Anita started by introducing a comprehensive marketing policy, she immediately started writing newsletters to various trade magazines and in-turn introduced a very important piece of strategy. Her dedication and determination was a shining example of what a professional person is capable of achieving. I was constantly being surprised about how she went about organising things. I’m sure there were days when she felt she was just banging her head against a wall, but that didn’t stop her.
Her character always came through I was just damn lucky she happened to be a friend of mine!
Ever wondered what makes the Tania-Tapel team so talked about….
- Clients are our most important partners
- Promote an ‘elite spirit’ in everything we do
- Voted Best Wedding Planner 2008 winners in the prestigious UK Wrapit Wedding Industry Award – National Winners
- Honesty, integrity, fairness and enthusiasm
- Creativity and advanced knowledge of specialist needs
- Mutual support, caring and respect of people
- Work within the culture of the business environment
Tania-Tapel Journal
Tania-Tapel Joins Olympics Minister to Vancouver
June 2008 Anita Patel, head of award-winning Leicester company Tania-Tapel Limited, has been invited to join an Olympics trade mission to Vancouver, led by Tessa Jowell MP, Minister of State for the Olympics and London.
Voted Britain's Best Wedding Planner 2008
Wedding specialists Tania-Tapel Limited have proved themselves to be top of the tree – having been voted Britain’s best wedding planners at the prestigious Wrapit Wedding Industry Awards for 2008.
Testimonials
Throughout the day you made it completely stress free for me and my family. I thank you from the bottom of my heart for making it my perfect day
Roshni & Karun Sharma, London, UK
Tania-Tapel have played a significant role in the development of our business into the Asian marketplace. Through their experience and professionalism they have helped us to secure key clients for our Events and Corporate Client portfolios, and we look forward to a long and profitable partnership
Gary Moore, Leicestershire County Cricket Club
