united kingdom • india • internationally
Experience. Events Worldwide
I knew Anita, I knew how she worked, and I knew how dedicated she was with all the other work she did. But what I didn’t know was how good a job she would do for me. My intention was to hire Anita and for her to take away the hassle of magazines ringing me all the time. But as soon as she was hired, she changed everything. Anita started by introducing a comprehensive marketing policy to handle the PR, advertising and assisting with the exhibition planning, she immediately started writing newsletters to various trade magazines and in-turn introduced a very important piece of strategy. Her dedication and determination was a shining example of what a professional person is capable of achieving. I was constantly being surprised about how she went about organising things. I’m sure there were days when she felt she was just banging her head against a wall, but that didn’t stop her.
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