It’s the golden rule of promotional advertising – continually test and evaluate the effectiveness of everything you do
Here’s a highly effective 80/20 guideline you can use: Invest 80 per cent of your advertising budget and effort in proven promotions, and 20 per cent in testing new variations. Most businesses using this system continue growing – even in highly competitive markets.
Advertising needs to be effectively planned and produced to achieve the objectives outlined in the overall marketing – a method based on social communication and trends.
We can help to set out campaign objectives, decide what is to be communicated and how, assist with creative planning, control the development process and ensure successful execution.
Creative ideas are key to successful campaigns. Advertising is about good design, and even small campaigns need careful consideration. Advertising commercials need to be thought out with consideration of the target audience you are trying to attract, and how best they will remember your company against your competitors.
Benefits – tell your customers what they will receive from your product. Reveal every possible benefit so customers will be anxious to buy from you right away. Offer benefits that give you the edge over your competition. Some benefits that customers want include a fair price, great bonuses, a risk-free guarantee, easy payment options, and reliable customer support.
Advertising is expensive. Maximise your return on it by following up periodically with the prospects it produces to convert more of them into customers.
At Tania-Tapel we can help with trade advertising, TV advertising, radio advertising and local media advertising. We work with numerous consultants and agencies to ensure you can have an effective campaign put together specific to your requirements.
Ever wondered what makes the Tania-Tapel team so talked about….
- Clients are our most important partners
- Promote an ‘elite spirit’ in everything we do
- Voted Best Wedding Planner 2008 winners in the prestigious UK Wrapit Wedding Industry Award – National Winners
- Honesty, integrity, fairness and enthusiasm
- Creativity and advanced knowledge of specialist needs
- Mutual support, caring and respect of people
- Work within the culture of the business environment
Tania-Tapel Journal
Tania-Tapel Joins Olympics Minister to Vancouver
June 2008 Anita Patel, head of award-winning Leicester company Tania-Tapel Limited, has been invited to join an Olympics trade mission to Vancouver, led by Tessa Jowell MP, Minister of State for the Olympics and London.
Voted Britain's Best Wedding Planner 2008
Wedding specialists Tania-Tapel Limited have proved themselves to be top of the tree – having been voted Britain’s best wedding planners at the prestigious Wrapit Wedding Industry Awards for 2008.
Testimonials
Throughout the day you made it completely stress free for me and my family. I thank you from the bottom of my heart for making it my perfect day
Roshni & Karun Sharma, London, UK
Tania-Tapel have played a significant role in the development of our business into the Asian marketplace. Through their experience and professionalism they have helped us to secure key clients for our Events and Corporate Client portfolios, and we look forward to a long and profitable partnership
Gary Moore, Leicestershire County Cricket Club

































